My name is Alexandra. I am an interdisciplinary UX and Embodied Interaction Designer who uses systems thinking to facilitate teams, design experiences, and coach designers toward meaningful, sustainable change. As an experienced Digital Product Designer, Interaction Designer (MSc) and Innovation Leader: I bring 12+ years of experience, connecting strategy and innovation. I create impactful, user-centred solutions at the intersection of people, business, and technology. My background spans digital product design, UX design, wearables, and emerging technologies in the Nordics. I have contributed to organisations such as Ericsson, Electrolux, Designit, NoA Ignite, Trustly, and Lund University, consistently delivering clarity, empathy, and purposeful innovation. I have worked at the intersection of exploration and execution. I translate early-stage signals into testable initiatives that inform business decisions. I thrive in complex, cross-functional environments. I navigate senior stakeholders while maintaining forward momentum under uncertainty. I create meaningful impact for people, organisations, and the broader systems they inhabit. I bridge the digital and physical to create meaningful, intuitive experiences that make a positive impact. I help companies and institutions connect human meaning with AI as an emerging technology. I align each touchpoint to deliver clarity, usability, and impact, with ethics in mind. I transform complexity into clear, intuitive experiences that have purpose and make life simpler. My approach combines strategic design, behavioural insights, inspired by my parallel work as a leadership coach and creator of The Modern Day Explorer newsletter. Because designing for humans starts with understanding humanity.
More on: https://www.alexandramateus-studio.com/ ___ As a Creative Leadership Coach: I help purpose-driven creators reclaim focus and vitality, so they can lead with creativity, adaptability, resilience, and awareness. We start with what's on their plate to support a life that feels whole and aligned. Together, we build curated practices that preserve their authentic selves, without compromising on KPIs. My work integrates health coaching, behavioural science, and nature-based evidence to restore energy, foster resilience, and reconnect you to what truly matters. My experiences on global design teams, combined with my passion for slow living and wellness, have shaped me, offering fresh perspectives and the chance to connect with people worldwide.
More on: https://www.alexandra-mateus.com/
Have a cup of Sun.
